MK 201 - Principles of Marketing: News

Click the red star for a tutorial on using the Wall Street Journal Database. This database provides full text of the Wall Street Journal. Articles are published one day after they appear in the print or online version of the newspaper. Detailed indexing will help you quickly find the news information you need. Each issue is indexed thoroughly, so you have access to not only top news stories but also the information contained on the various sections of the paper. The indexing covers not only complete bibliographic information but also companies, people, products, etc.

Provides comprehensive full text coverage for regional business publications. Incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.

Click the red star for a a short video that will address using boolean connectors and filtering options when conducting a search in Nexis Uni. Nexis Uni, the successor of LexisNexis Academic, provides full-text access to over 15,000 news, business, and legal sources. The news coverage includes deep archives and up-to-the-minute stories in national and regional newspapers, wire services, broadcast transcripts, international news, and non-English language news services. Use the Company Dossier module to retrieve detailed company information and financial performance measures or identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present.