MK 201 - Principles of Marketing: Company Research

Provides business descriptions and complete financials (for up to 15 years) on over 11,000 US public companies, as well as selected international company data. Financials can be downloaded into spreadsheet applications. Create customized analyses and comparison reports for companies and their industries.

Click the red star for a a short video that will address using boolean connectors and filtering options when conducting a search in Nexis Uni. Nexis Uni, the successor of LexisNexis Academic, provides full-text access to over 15,000 news, business, and legal sources. The news coverage includes deep archives and up-to-the-minute stories in national and regional newspapers, wire services, broadcast transcripts, international news, and non-English language news services. Use the Company Dossier module to retrieve detailed company information and financial performance measures or identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present.