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MK 201 - Principles of Marketing: Reference Sources

How to find all the information you will need to ACE your Principles of Marketing class.

Encyclopedias

Encyclopedias are an excellent place to start your research because they can provide a broad overview of your chosen topic, and will familiarize you with the major concepts and terms associated with it. A specialized encyclopedia is also a good resource to browse when you are having trouble deciding upon a topic. In addition, an encyclopedia article will often conclude with a short bibliography, which can lead you to additional resources on your topic.

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