Got a question?
Here's a list of important telephone numbers to use to contact your library staff:
Circulation Desk - x1266
Reference - x1395
Interlibrary Loan - x1257
Marketing Liaison (Loretta) - x1346
For individuals calling from off-campus you need to first dial: 610-282-1100.
When You Need Help..
Take advantage of one of these services when you want either a quick answer or to arrange a meeting for one-on-one instruction with a librarian!
Welcome to our Marketing Resources LibGuide! This resource is custom designed for students researching the Marketing literature. It contains reference books in the Trexler Library collection, links to our electronic book resources, a list of databases most used by researchers interested in the business literature, and some web sites -- including government web pages -- that have been identified as good resources for the business and marketing enthusiasts. There is a page listing professional associations as well.
The "Comments" link in each box on every page is there for you, our users, to send us suggestions for additional useful resources. A member of the library staff is guaranteed to read your emails, review your suggestions, and follow up on them. This single feature allows this resource to be more interactive than any resource we supported before and so we look forward to hearing from you. If there is another category (index tab) that you would like to see created here, send in your suggestion. If you have a favorite web site that you find yourself visiting again and again because of the valuable information found there, and it's not listed here, send in the URL and your review and we can add it to our LibGuide collection. This is permanently a work in progress.
Thanks in advance for your input!
A short definition...
The Internet Public Library (IPL) defines Marketing & Advertising as:
"The commercial functions involved in transferring goods from producer to consumer, including encouraging and facilitating purchases."
When you use the "define" feature on Google, you will find at least 22 links to definitions for the term marketing, some more relevant than others, including this one, from Case Western Reserve University:
"The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals."
The most comprehensive definition (below) comes from The Marketing Glossary by Mark N. Clemente which can be found in the Trexler Library Reference Collection (REF HF 5415 .C5414 1992):
"The complex, interrelated series of activities involved in creating products and services, promoting their existence and attributes, and making them physically available to identified target buyers. Marketing is comprised of four distinct processes: (1) developing the product or service; (2) establishing a price for it; (3) communicating information about it through various direct and indirect communications channels; and (4) coordinating its distribution to ensure product accessibility by target buyers." The reader is then referred to another marketing phrase - "marketing mix" - which goes on to describe the 4P's, i.e., product, price, place, and promotion.